New iPhone Apple

on Tuesday, June 9, 2009

Apple unveils new iPhone without Steve Jobs




SAN FRANCISCO, USA - Apple made hot-selling iPhones even more appealing on Monday, premiering a speedier new model complete with a video camera and slashing the price of its predecessor to US 99 dollars (S$145).

Apple vice president of marketing Phil Schiller made the announcements at an annual Worldwide Developers Conference in San Francisco bereft of any sign of the firm's renowned chief executive, Steve Jobs.

Schiller said the new iPhone 3GS, the first model to capture video, will be available on June 19.

"The 'S' stands for speed, because this is the most powerful iPhone we've ever made," Schiller said. "What is inside is entirely new."

He said a 16-gigabyte iPhone 3GS would cost 199 dollars while the 32-gigabyte model would cost 299 dollars.

He said the price of an original eight-gigabyte iPhone 3G dropped to 99 dollars from 199 dollars as of Monday.

Schiller also said a next-generation iPhone 3.0 operating system will be released worldwide on June 17 as a free upgrade to owners of the smartphones.

Senior vice president of iPhone software Scott Forstall said meanwhile that sales of applications for the smartphones had passed a billion in April.

Apple also reported it has sold more than 40 million iPhones and iPod Touch devices, which are essentially iPhones without mobile phone capabilities.

Enhancements crafted into the iPhone 3.0 operating system include downloading rented videos and customization to additional languages including Arabic, Hebrew, and Korean.

A new "Find My iPhone" feature lets people use an Apple online Mobile Me service to locate lost or stolen devices.

"It will show you on a map where your phone is," Forstall said.

"You can send it a message and it plays an alert sound whether or not you left it in silent mode."

The feature also lets people remotely erase all data from lost or stolen iPhones, then reload the information using iTunes if they are reacquainted with their devices.
The new operating system also lets iPhones connect to one another wirelessly for communal activities such as playing games.

"The iPhone has just blown everybody away," said analyst Ken Dulaney, vice president of mobile computer research at Gartner.

Dulaney noted that Apple and AT&T, exclusive provider of iPhone service in the United States, made no mention of reducing service plan prices that "are a challenge for people."

Also missing was an upgrade that would enable iPhones to run several applications simultaneously, a feature analysts say is needed by businesses and would match a capability of market new-comer Palm Pre.

Apple hit a disappointing note with an otherwise enthusiastic audience when it announced that its new Snow Leopard computer operating system would not be available until September.

People using the previous generation software will only have to pay 29 dollars to upgrade.

A "near-final" version is being given to developers at the conference so they can begin tailoring programs for the system.

"We've built on the success of Leopard and created an even better experience for our users from installation to shutdown," said Bertrand Serlet, Apple senior vice president of software engineering.

"Apple engineers have made hundreds of improvements so with Snow Leopard your system is going to feel faster, more responsive and even more reliable than before."
Snow Leopard lets users spell with Chinese characters on MacBook touchpads and includes a new version of Apple's web browser, Safari.

Safari software made available Monday is "multiples" times faster than Microsoft's latest Internet Explorer 8 Web browser, according to Apple.

Apple on Monday also launched upgraded MacBooks while cutting prices on its historically high-end laptop line.

New MacBook models feature slots for SD memory cards commonly used in digital cameras and more environmentally friendly lithium batteries promising to last as long as seven hours before needing charging.

Improved MacBooks could also be customized with beefier processors and as much as 500 gigabytes of storage space.

Prices on the enhanced MacBook line range from 1,199 to 2,299 dollars.

Approximately 5,200 software developers from more than 50 countries registered to attend the sold-out conference, according to Apple.

The presentation featured humor and barbs aimed at rival Microsoft, but no sign of 54-year-old Jobs, who has been on a medical leave of absence since January.

Apple has been notoriously secretive about Jobs's health since he underwent an operation in 2004 for pancreatic cancer but has been adamant that he is returning to the company's helm at the end of this month. --AFP

Asiaone

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luxury Clothes

Cost no object for luxury clothes



by Tamara Walid and Jason Benham, Reuters|09 June 2009

Dubai, UAE: Lebanese fashion designer Walid Atallah did not make sales for the first four months of the global credit crisis, but business has resumed as clients continue to crave luxury brands, and cost is no object.

"In the beginning my clients used to complain to me about how much money their husbands have lost during the crisis...but now if ladies don't wear beautiful dresses they aren't ladies," Atallah, said at the Reuters Global Luxury Summit in Dubai.

Atallah, who makes most of his profits from wedding dresses, said sales in June alone are up about 25 percent compared to June last year, as couples look to get married before the Islamic fasting month of Ramadan begins in August.

Atallah is established on the international fashion circuit holding shows in Paris, Italy and the Gulf Arab region. His work includes haute couture, jewellery and wedding dresses with some priced as much as US$1.2 million ($1.7 million).

He will be making his first appearance at Couture Fashion Week in New York this September as he looks to tap into new markets.

Atallah, who designs clothes for royalty and celebrities, has no plans to sell his luxury clothes to the masses and lowering costs due to the financial downturn is not an option.

"They don't want me to make lower prices...she doesn't want another woman who has less money to wear it," he said.

"Most of the ladies, if they see some star wearing the dress and have a nice body and a nice look, they want to be same...it would be walking advertising."

Prices for dresses start at 70,000 dirhams ($28,000) and he sells on average 400 dresses a month, 150 of which are wedding dresses and the remainder party dresses.
Jeans and tops sell for a minimum 10,000 dirhams and his profit margin for most items is around 20 percent, he said.

The most expensive dress he sold was an emerald and diamond dress in 2004, which went for US$1.25 million, he said, declining to say who the buyer was.

Jewellery DOWN
While his customers are willing to keep buying expensive dresses, spending on jewellery has dropped as the financial downturn hits their pockets.

"Now the jewellery market is down for me ... ladies are asking for small jewellery sets and not big ones."

"Before they were asking for 7 million dirhams, 6 million dirhams...now its 200,000 or 150,000 dirhams ...," he said, adding he will launch a new jewellery collection after his trip to New York.

Atallah, who has boutiques in the United Arab Emirates and Qatar, will also turn his efforts to persuading the likes of British luxury retailer Harvey Nichols to stock his designs in the future.

Around 70 percent of his client base come from the Gulf Arab region with many of the remaining 30 percent from Russia, he said.

While his focus is on luxury clothing for women, he does occasionally cater for men.
"I don't have time, but I do make for special people - sheikhs and famous people, who need some unique pieces."

plushasia.com


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